Talent and Knowledge Congress

Talent and Knowledge Congress

Joana Barbany i Freixa

Advisor and consultant

Professional in the ICT sector with more20 years of experience related todigital world and new technologiesboth in the public and private sectors.

Graduated in Journalism andDiploma in Business Sciences.Master in Business Communication andDigital Technologies by UPF-BSM.He has completed leadership programs inESADE (Vicens Vives Program),IESE (Public Management Leadership Program) and AED+IESE+KPMG (Programfrom Director to Director).

She is an expert in defining key strategies for the business sector inthe digital sphere, and has led public policies aimed at promoting thesociety and the technological innovation of corporations and individuals.

Works for equal opportunities and the reduction of the digital gap, inespecially that aimed at promoting the greater presence of women in thedigital and technological sector. She is an ambassador of the international network Womenin tech, member of EJE&CON and EWOB (European Women on Boards), as well as a mentor in Women in Tech and the Technovation association.

Regarding the public sector, between 2018 and 2022 she has served as DirectorGeneral of Digital Society in the Government of Catalonia and in the periodbetween 2011 and 2017 he has led different projects related tothe field of technology, innovation and economic promotion in the City Councilof Sant Cugat.

In relation to the private sector, he has always focused his professional career onthe field of strategic project consulting by companies in the sectordigital like LaviniaTC or LTCProject.

She has participated in the Board of Directors of the Cybersecurity Agency ofCatalonia and ESADE Creapolis, as well as Advisory Councilor or Patronof different entities, such as the UOC (Universitat Oberta de Catalunya),Barcelona Digital Talent-MWC or Women in Mobile. She is also a mentor atShip2B.

She is currently an advisor, consultant and expert adviser on issues related towith the impact of technology and ESG.

Generalitat de Catalunya
Diputació de Barcelona
Col·legi d'Economistes de Catalunya
FC Barcelona
Consell de Cambres
Barcelona Turisme